Shiseido Beauty Creation Center has announced the results of its street survey on female hair and makeup trends in Tokyo. It surveyed 300 women aged in their twenties and thirties between late ...
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A muscular male "performance team" will bring their brawny charms to Tokyo for the first time this summer. ALLOUT will open a special "muscles cafe" in a venue on Omotesando on July 30th. All 230 ...
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Shiseido has developed an app that determines the quality of a smile. Shiseido is testing the software on 5,000 JAL flight attendants between July and September. The level of the female ...
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Bandai is targeting women in their twenties and thirties with its latest venture. Otona Joshi Biyori (literally, Adult Girls Beautiful Weather) will open on June 24th in Tokyo Character Street, a ...
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Prime Minister Shinzo Abe has made a political song and dance out of his apparent efforts to create a "a society in which women shine". However, it seems not everyone got the memo that female ...
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The return to Japanese TV screens last week of the 32-year-old unmarried TV "talent" Becky was a major event for the entertainment industry. Her homecoming after weeks of exile attracted 24% of the ...
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Japan has a troubled relationship with feminism to put it mildly. Remember Bijin Uketsuke, the "beautiful receptionist" app? Or the jeers Ayaka Shiomura had to endure in the Tokyo Assembly from ...
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In 2014, many noted the death of gyaru culture as two of the prominent hostess and gyaru fashion magazines -- Koakuma Ageha and egg -- closed down. Then in 2015, something seemed to give and there ...
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Capsule hotels are one of the most iconic things about Japan but are an increasingly rare breed now since their old business model started to be undercut by all-night internet cafes. They are also ...
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Which Japanese fashion model do you look like? That's the tempting question asked by Dare Who?, a website that allows you to upload your portrait and then let it analyze and calculate your closest ...
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Shiseido has teamed up with photographer and film director Mika Ninagawa to make a Tsubaki-themed public bathhouse. The Tsubaki-yu celebrates the tenth anniversary of the Tsubaki haircare brand ...
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In a blatant attempt to attract women who like good beer, an event will be held on February 20th in Harajuku with bicep-baring male servers. Macho Craft Beer Bar features three hunky men who will ...
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Woman Act is a slightly awkwardly named Kanagawa Prefecture initiative aimed at bringing "women more and more into the main role". A worthy cause, we would all agree, in Japan's acutely ...
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Half British, half Japanese. That alone would set Hana Tajima apart from most, but she is also a Muslim convert (at the age of 17) and a fashion designer and blogger. Tajima has teamed up fast ...
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A landmark court ruling has left feminist campaigners fuming, while also offering some succour and glimpses of future change. In a suit brought forward by a group of women and one couple, the ...
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