Forget digital campaigns. Right now in Japan there is a lot of buzz about how companies are coming up with exciting, interactive ways to advertise their products in stations and other public places ...
We've seen some great "physical ads" in Tokyo recently, from a removable block mural to an interactive sound billboard and a scratchable poster.
How about a "huggable" ad?
From March 7th to ...
Just under a year ago, Shinjuku Station was taken over by 100,000 "pop-able" bubbles as a promo for the PlayStation game Dragon Quest.
Once again Dragon Quest will be hijacking the same ...
The new Hotel Gracery opens in Kabukicho in the heart of Shinjuku on April 24th, part of the changing landscape of a district more known for sleaze than sightseeing.
This being a Japanese hotel, ...
Sumo Wrestler Salt Shaker
Traditional wrestler-shaped condiment container
Head to Shinjuku Station to try popping 100,000 Slime bubbles.
No, it's not what it sounds. Slime is the mascot character in the PlayStation game Dragon Quest and this is a promotional stunt by ...
It was a quiet Sunday afternoon in the early summer, albeit on a weekend marked by many protests against Prime Minister Shinzo Abe's controversial collective self-defense law changes. But the ...
While we all know Shibuya and Shinjuku for their great selection of bars and eateries (in between all the gazillions of chain places, of course), but what about some of the more tucked-away or lesser ...
At the risk of adding yet more to the digital mountains of bytes and bloggings about the multifarious cafes and restaurants the curious explorer can find in Tokyo, here's another place to add to the ...
Japanese Kit Kat Variety Party Box
Boxed set of exclusive Japanese chocolate snacks