The Sanrio Gift Gate Asakusa Store opened in late April in the heart of Tokyo's top tourist destination, immediately attracting attention for its large Kitty-chan facade.
Sanrio also offered Hello ...
Hello Kitty fans will have another destination to come home in Tokyo this spring with the opening of a new Sanrio store in the Asakusa district of the city.
Asakusa is associated with the old ...
Sometimes it seems that you can't get away from Hello Kitty: everywhere you look, there's yet another unique product. Now there's another chance for fans of Sanrio's feline character to satisfy their ...
If you loved the Hello Kitty Shinkansen bullet train, then you will adore the new Toei Shinjuku Line trains. Operator Keio will deck out certain Shinjuku Line trains in a Hello Kitty theme, starting ...
Apix APC-980 Portable Lamp and Air Circulator
Mobile lighting and air-ventilation device
JR West has announced that a special Hello Kitty version of the Shinkansen bullet train will be in operation this summer.
Sanrio's immensely popular cat character will decorate a 500 Series ...
Visitors to Sanrio Puroland, the theme park with attractions based on Sanrio characters, can enjoy a whole new kind of entertainment from March with a kabuki-inspired Hello Kitty ...
We've seen our fair share of character- and franchise-themed cafes over recent years, especially in Tokyo but also in other cities around Japan. Past examples include cafes for Miffy, Sailor Moon, ...
Sanrio's Pompompurin character may not be as famous and popular as Hello Kitty but the loveable yellow pooch continues his attempts to conquer Japan.
After tempting commuters to hug columns in ...
JAL Ultraman 55th Anniversary Ice Watch
Tokusatsu TV series and Japanese airliner collaboration wristwatch
After taking over an underground concourse in Shinjuku Station to great success in March, Sanrio's Pompompurin character is back with another "huggable" advertising campaign to celebrate his 20th ...
Last year we reported on Gudetama, the peculiar "lazy egg" character by Sanrio that has become a range of hit products.
In a perfect synergy of trends, the curiously loveable character has joined ...
We've seen some great "physical ads" in Tokyo recently, from a removable block mural to an interactive sound billboard and a scratchable poster.
How about a "huggable" ad?
From March 7th to ...
Sanrio are the most successful participant in Japan's enormous character industry, not least since they gave the world Hello Kitty.
But they aren't happy to rest on the laurels of profits pouring ...
Mount Fuji Eraser
The Mount Fuji Eraser is a fun and clever way to bring this icon of Japan into your home or work stationery set. As you use the cuboid eraser, the shape of Fuji gradually comes into view and you find yourself holding Japan's most famous peak.
Get married with Hello Kitty!
Well, not quite.
But the latest licensed merchandise from Sanrio is pretty unusual. It's a marriage registration form.
Yes, you can now commit yourself ...
Sanrio, the people behind of Japan's most successful character franchises like Hello Kitty and My Melody, have started a new digital character creation service called Chanrio Maker.
Chanrio Maker ...
Go hunting for Shaun the Sheep in Omotesando this June in a special art and charity event called "Shaun in Japan".
The Shaun-hunting event has already been a success in the Aardman Animations ...