Nara town promotes tourism with flying dog-drone mascot, Yukimaru
February 22, 2017
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William
The latest example of a regional Japan promotional video hoping to go viral is this one from Oji in Nara Prefecture, which features a flying dog.
The drone-dog flies around the area, "walking in ...
Given the large increase in inbound tourist numbers in Japan, local authorities and service operators are on the lookout for ways to improve communication with all these newcomers.
Experiencing ...
Hiroshima’s Mr. Kure mascot T-steps and stanky legs his way to viral fame
February 8, 2017
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Shaun
If drawing attention to a Japanese city or region is the purpose of the yuuru-kyara mascot, consider Mr. Kure's mission accomplished. This blue, kanji-emblazoned fuzzball may well be the most fly of ...
Beppu mayor promises hot spring amusement park if video goes viral
November 22, 2016
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William
We have noted before the trend for regional cities in Japan to produce promotional videos in the hope that they will go viral and ultimately rake in tourist yen.
Some are successful, such as the ...
Darth Vader Yoroi Samurai Armor Display Set
The Star Wars villain like you've never seen him before!
Akita Prefecture promo video features dog-human hybrid music idols
November 7, 2016
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William
The northern Japanese prefecture of Akita, which is famous for its eponymous canine breed, has produced a promotional music video with a song constructed entirely from the barking of Akita ...
With the exception of the recently elected Renho, leader of the Democratic Party, and Tokyo's new governor, Yuriko Koike, Japanese politics is a male-dominated affair.
This is so chronic, in fact, ...
Japanese commercial with swimsuit girl eel sparks sexism controversy
September 27, 2016
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William
It has become popular for regional cities and prefectures to product publicity films in the hope that they go viral. Many of these are aimed at increasing tourists, whiles, like the one made by ...
The Japanese are, it is often observed, crazy about bathing. This might take the form of a hot spring or public bathhouse, or even a mud bath.
In what is being described as a possibly world-first ...
Apix APC-980 Portable Lamp and Air Circulator
Mobile lighting and air-ventilation device
Yanagawa City in Fukuoka Prefecture has created Sagemon Girls, its new promotional video featuring over 1,000 performers.
The formidable number of extras is the highest ever for such a marketing ...
Every region in Japan needs to promote itself.
Some push their meibutsu: regional merchandise and food. Others use yuru-kyara mascot characters, such as Kumamoto's Kumamon. Still others create art ...
Giant dinosaur and animal straw sculptures appear in Niigata
September 3, 2015
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Japan Trends
These amazing straw sculptures by Amy Goda have been attracting a lot of buzz.
Goda created the zoological artworks out of leftover rice straw (wara) in Niigata Prefecture.
There's a ...
Move over AKB48, Nogizaka46 and all you young 'uns.
There's a new band in town and they're old. Super old.
KBG84 hail from clement Kohama Island in Okinawa and bring their long-living charm to ...
Four-Player Othello
Multiplayer version of classic two-player Reversi game
Pity Saitama.
A prefecture so unoriginal that it shares its name with its capital city.
A prefecture confined in the popular consciousness to being an extended suburb of Tokyo.
A prefecture ...
Hello Kitty is no stranger to spin-offs and tie-ups. But this one is pretty innovative.
Sanrio's iconic cat character has teamed up with Fukoku Mutual Life Insurance Company for an exhibition in ...
Biwako Biennale 2014 kicks off on September 13th, running until November 9th in a small city along the edge of Japan's largest lake in Shiga Prefecture.
This sixth edition of the festival ...