Tag: Marketing

Nissan has created a fun film of an eight-year-old giving his mom a very nice surprise. Hinata and his mom take a drive in a Nissan Dayz Highway Star. Mrs. Masuda thinks she is going to be ...

Catch is a 15-minute-long short film produced by Intel Japan that tells the story of a boy in Tokyo. While the whole thing is fictitious, it is a successful example of how to turn sentimentality ...

There may (or may not) be a storm brewing about airline ANA's latest TV ad. It shows two pilots at an airport, gazing out at the tarmac at Haneda Airport and waxing lyrical about the newly ...

Out of all forty-seven prefectures in Japan, which do you think is the most appealing? Since 2006, Brand Research Institute has been conducting an annual survey, one of the biggest kinds in Japan, ...

With the recent release of their 32nd single, "Koi suru Fortune Cookie," AKB48 has once again proven their monopoly in Japan's music industry. After hitting the physical and digital shelves on August ...

It's not often that I roll out the R-word -- and when I do, it is generally due to the incredible short change that black people or other Asians get in Japanese popular culture. Usually the silliness ...

You can argue with me on this, but in Japan, there are two days a year when the idea of being alone might affect you emotionally -- these are Valentine's Day and Christmas (or Christmas Eve, to be ...

The ever-growing popularity of social networking sites such as Facebook, Twitter and Pinterest has made the act of sharing quicker and easier than ever before. In fact, it goes without saying that ...

The Sony Building in Ginza recent saw big lines to get your photo taken with a certain person. A celebrity? A hunky guy? No, it was Toro Inoue (aka the Sony Cat) from Doko Demo Issho, the ...