Tag: Marketing

Shiseido has rolled out a new ad campaign featuring 50 selfies by Lady Gaga. Each selfie will be published in a different newspaper over two days this month: 46 were featured in national and regional ...

Touch a Nissan car and you transform into Cinderella. Huh? Well, that's if you believe everything you see on your screen. Nissan has created a new ad for its Dayz model. It shows a series of ...

We've all seen them. We've all pitied them. We've all admired them. Japanese trains are full of odd sights -- but perhaps none so odd as the spectacle of people managing to get some shuteye no ...

Move over Christopher Nolan. Mitsubishi recently offered an interstellar virtual test drive for its Outlander Phev model using the Oculus Rift virtual reality headset. Like the Nissan Leaf, the ...

Following last year's top trends and major buzzwords and memes, we are going to take a look back at the big trends and topics for 2014 in Japan. We already examined some of the main Twitter buzz of ...

UNIQLO spin-off GU recently held a kabe-don event at its Ginza branch as a promo for a holiday season sale. Does the idea of having a hot guy leaning up against you inside a clothes store, ...

Want a free haircut? Of course! But the free cut being offered by Mars Japan Limited for six days at weekends in Omotesando comes at a different sort of price. It's kind of insane. While Japan ...

Last month United Arrows' en route brand ran a special "crowdsourced fashion show" on the streets of Omotesando and Harajuku. In the words of Contagious.com, The Snap Up campaign saw "fashion ...

There are advertising stunts, and then there are advertising stunts. Japanese watch brand Citizen teamed up the Tokyo and Amsterdam branches of Wieden & Kennedy to challenge landscape photographer ...

This article was first featured by our friends at TokyoKinky.com (*NSFW*) but we liked it so much, we decided to reblog it here in a slightly toned-down version. Tenga is Japan's most stylish ...

A little over a week ago people around the world began talking about a particular, and peculiar, Japanese beauty gadget. Plus ça change, we hear some of you say. But the Facial Fitness Pao ...

The results have been announced of a survey by Video Research of five commercial TV broadcasters in Kanto (the area including Tokyo and Yokohama), Kansai (Osaka, Kyoto, Kobe etc) and Nagoya. The ...

The sad truth is that sometimes Japanese consumers are a simple bunch, at least in the eyes of the ad men. Forget complex marketing strategies or clever stunts. The way to their hearts is just to put ...

Everywhere you go at the moment you seem to hear the Pharrell Williams song "Happy". "Zero air-play, nothing. And the next thing you know, we put out the video on November 21 and all of a ...

Now this is an innovative way to cool down your drink. While we still love the quietly industrial and precise ice sphere offered by the Ice Ball Mold, there is something to be said for having ...