Tag: Marketing

Following the bubble-wrap-popping and building-block-removing promos for Dragon Quest, the latest interactive use of Shinjuku Station for a marketing campaign is the new PlayStation 4 game of "Attack ...

Yanagawa City in Fukuoka Prefecture has created Sagemon Girls, its new promotional video featuring over 1,000 performers. The formidable number of extras is the highest ever for such a marketing ...

Just under a year ago, Shinjuku Station was taken over by 100,000 "pop-able" bubbles as a promo for the PlayStation game Dragon Quest. Once again Dragon Quest will be hijacking the same ...

All year Japan has been going Star Wars crazy, not least because a certain film sequel is about to be unleashed on the world box office. This has lead to a slew of products and tie-ups. Some of ...

Google Play Music has created a cool promo event featuring a giant outdoor billboard that lets you listen to 35 million tracks. Currently installed in the square by Parco in Shibuya until October ...

Every region in Japan needs to promote itself. Some push their meibutsu: regional merchandise and food. Others use yuru-kyara mascot characters, such as Kumamoto's Kumamon. Still others create art ...

People in Japan may not know Yutaka Foods but if you've bought any Japanese food in the UK or elsewhere in Europe, the chances are it was imported by them. Yutaka Foods has just released an ad, ...

Pity Saitama. A prefecture so unoriginal that it shares its name with its capital city. A prefecture confined in the popular consciousness to being an extended suburb of Tokyo. A prefecture ...

To launch a new lipstick Clinique Pop, New York-based cosmetics brand Clinique has created a digital campaign and pop-up store event at a Roppongi Hills cafe. The #ootd_WITH CLINIQUE iPhone ...

Last year there was a lot of buzz about a strange thing that happened in Shibuya. A Russian-looking woman was apparently leading a live polar bear through the crowds of Center Gai and then across ...

How best to advertise road safety and an upcoming movie? Easy. Stick a full-size replica of the animation character Patlabor AV-98 in front of a World Heritage site. The Patlabor model is ...

Yesterday we introduced the iDoll, currently being showcased by ad agency Hakuhodo at SXSW Interactive Festival. Another prototype by Hakuhodo -- and just as outlandish -- are the Talkable ...

Head into a KFC in Japan on March 1st and if you're clumsy enough, you can get a free drink. The Ebisu branch of KFC is running a special campaign rewarding those poor souls among us who have ...

Head to Shinjuku Station to try popping 100,000 Slime bubbles. No, it's not what it sounds. Slime is the mascot character in the PlayStation game Dragon Quest and this is a promotional stunt by ...

Shota Mori is a performance artist who became famous for his Taxi Driver-inspired "iPhone quick draw" system. Now he has starred in a funny parody web ad for @nifty, a real estate portal ...