Tag: Dragon Quest

This is a trend that continues to grow and surprise us: large-scale ads and billboards, especially in train stations, with a "physical" or interactive gimmick. From "huggable" columns to others that ...

It's the gift that keeps on giving: Tokyo's station billboard promotions. We continue to see interesting examples, especially in Shinjuku, from the "huggable" to the "scratchable". Many of ...

Just under a year ago, Shinjuku Station was taken over by 100,000 "pop-able" bubbles as a promo for the PlayStation game Dragon Quest. Once again Dragon Quest will be hijacking the same ...

Head to Shinjuku Station to try popping 100,000 Slime bubbles. No, it's not what it sounds. Slime is the mascot character in the PlayStation game Dragon Quest and this is a promotional stunt by ...