I’m sure you’ve heard of Korean beauty and for it’s rather, in my opinion, extreme 10-step skincare routine. Do you ever wonder, though, whether it is actually necessary to have a 10-, 12-, or ...
Read More
Yes, right now we are being told to refrain from traveling and going to the office but for most of us, that doesn’t quite mean it’s vacation time. Many of us are expected to work from home, so ...
Read More
From Arnold Schwarzenegger to Woody Allen, Leonardo DiCaprio, and Tommy Lee Jones, the list of Hollywood celebrities who have come to Japan to appear in TV commercials and advertising campaigns is ...
Read More
Global cosmetics giant Chanel has opened a branded Coco game center in Shibuya ward, Tokyo. Open from March 2nd to March 11th in Case B in Jingumae, near Omotesando and Harajuku, the ground floor ...
Read More
The first tryvertising gel nail concept shop opened in Japan on December 13th. JellyNail is located in Daikanyama, the high-end retail district on the edge of Shibuya. Customers can drop in and ...
Read More
Tokujin Yoshioka has designed the packaging for a bold new line of skincare products by Japanese organic cosmetics brand THREE. Released domestically on February 21st next year, the new series, ...
Read More
Since their 2005 debut, music group Perfume has been steadily pumping out the hits with songs including "Linear Motor Girl" and "Polyrhythm." Now twelve years later, members Nocchi, A-chan and ...
Read More
Chanel will open a pop-up space on Omotesando in March. Coco Cafe will be open at So-Cal Link Gallery from March 3rd until March 12th. The spacious-looking Coco Cafe will feature advance sales of ...
Read More

Antibacterial, odor-resistant sports face protection
Have a meeting online but no time to do your makeup? No problem with this technology. Telecommuting has yet to catch on in Japan, where logging long hours at the office by your physical presence, ...
Read More
Shiseido Beauty Creation Center has announced the results of its street survey on female hair and makeup trends in Tokyo. It surveyed 300 women aged in their twenties and thirties between late ...
Read More
Shiseido has developed an app that determines the quality of a smile. Shiseido is testing the software on 5,000 JAL flight attendants between July and September. The level of the female ...
Read More
Shiseido has teamed up with photographer and film director Mika Ninagawa to make a Tsubaki-themed public bathhouse. The Tsubaki-yu celebrates the tenth anniversary of the Tsubaki haircare brand ...
Read More
Adidas have teamed up with a student from Aoyama Gakuin University to create a new sports accessory. The Cosmetic Bag, a special compact tote bag set, goes on sale from September 1st, priced ...
Read More
To launch a new lipstick Clinique Pop, New York-based cosmetics brand Clinique has created a digital campaign and pop-up store event at a Roppongi Hills cafe. The #ootd_WITH CLINIQUE iPhone ...
Read More
Chanel is opening a temporary Omotesando pop-up space to advertise its new Rouge Coco lipstick, which went on sale on March 20th. From March 27th to April 5th, visitors to Rouge Coco at Omotesando ...
Read More