A new stage in the redevelopment of the beloved Setagaya district of Shimokitazawa includes a restaurant and event space opening under the railway tracks. In a similar way to how the western areas ...

As reported last year, Warehouse Terrada will officially open Japan's first architecture model museum in Tokyo on June 18th. Exhibiting architecture is always difficult. Although there are regular ...

The latest bizarre marketing campaign by a Japanese beer brand purports to turn you into a voyeur spying on a beautiful girl's life. Can Shiten shows the world from the perspective ("shiten" in ...

One of the big stories this year so far has been virtual reality. From a VR board game to virtual reality gaming centers around Tokyo, the fever will surely keep on building until the release of ...

There is opportunism and then there is plain misunderstanding. A politician from the newly christened Democratic Party have seized on an overseas cartoon to support their belief that the other G7 ...

This article by Lily Crossley-Baxter first appeared on Tokyo Cheapo. If cats and rabbits just don’t do it for you any more -- how about a hedgehog? Roppongi’s latest animal cafe has these ...

As we get closer to the release of the new Japanese Godzilla movie, Godzilla Resurgence, this summer in domestic theaters, expect a heap of tie-in merchandise. So far, the best we have seen is the ...

Oh, dear. A big Japanese corporation has done it again: made a marketing campaign that is causing offense to some. Kirin is promoting its recently relaunched tea product Namacha with a new online ...

Themed cafes and pop-ups are the new bread and butter of Tokyo marketing. Following Sega's Puyopuyo!! Quest cafe, the Sailor Moon cafe, and the Miffy cafe, this latest example turns to a foreign ...

This summer there will be an Upper House election in Japan and for the first time, those aged 18 and 19 can vote. To raise awareness of this new enfranchisement, the Tokyo Metropolitan Government ...

It's the gift that keeps on giving: Tokyo's station billboard promotions. We continue to see interesting examples, especially in Shinjuku, from the "huggable" to the "scratchable". Many of ...

The governor of Tokyo, Yoichi Masuzoe, is currently caught up in an expenses scandal that has been unfolding for the past few weeks in the pages of the press. Masuzoe -- a former scholar and the ...

After dazzling Tokyo with his Running Christmas Tree last year, everyone's favorite gadget-creating foreigner is back with another inventive, gaudy device. Joseph Tame's latest project is ...

On May 19th, Katsuya Okada unveiled the new logo of the newly formed political party, the Minshinto. The Democratic Party, as it is called in English, was formed out of the merger of two other ...

Prime Minister Shinzo Abe has made a political song and dance out of his apparent efforts to create a "a society in which women shine". However, it seems not everyone got the memo that female ...