Despite all the media fanfare and money spent on advertising the campaign, the jury is still out on whether Premium Friday was a success or flop. The campaign launched by METI (the Ministry of ...

The latest virtual reality gaming venue to open in Tokyo is VR Zone Shinjuku. It is set to open at the former Shinjuku Tokyo Milano site in summer 2017. Kabukicho's Tokyo Milano closed in December ...

In Tokyo, white button-down shirts are about as ubiquitous as the poorly concealed nipples underneath, and, according to a 2013 survey, most folks do not welcome the sight. One might suggest simply ...

The new retail and commercial complex Ginza Six was announced last autumn, designed by Yoshio Taniguchi and featuring shops, offices, a rooftop garden and Noh theater. The center of the complex, ...

Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF) has recruited the virtual idol Hatsune Miku to promote Japanese food around the country. Perhaps only in Japan would you get a ...

Japan is famous for its toilets. Japan is also famous for its crafts. So why not combine the two? Well, someone did. Japanese toilets are somewhat renowned for their technology ingenuity, from the ...

It's almost time for the traditional festival of the Hinamatsuri, also known as Doll's Day or Girls' Day. This is when ornamental dolls representing the emperor and empress from the Heian period are ...

From the company name to its conspicuous advertisements, Tokyo-based go-kart rental service MariCar basically screams "It's-a me, Mario!" and, according to a lawsuit filed last Friday, Nintendo is ...

At a glance, Japan's roadways would seem plenty dangerous: a high pedestrian count, non-existent bike lanes, an increasingly elderly population behind the wheel, Pokémon Go. But despite the slew of ...

After teasing us with a preview and some hilarious-looking images, the first SoftBank commercials in the Justin Bieber "super student" campaign have finally been released. It features the Canadian ...

Chanel will open a pop-up space on Omotesando in March. Coco Cafe will be open at So-Cal Link Gallery from March 3rd until March 12th. The spacious-looking Coco Cafe will feature advance sales of ...

The latest example of a regional Japan promotional video hoping to go viral is this one from Oji in Nara Prefecture, which features a flying dog. The drone-dog flies around the area, "walking in ...

Ever wondered how quickly junior high school fashion changes in Japan? Look back over the shifts in junior high school (known as "JK" in Japanese) fads from 2016 to 2015, 2008, 2000, 1995, 1980 ...

When you're surrounded by nearly 14 million people, you have to get creative about how you de-stress. Fortunately, a new and utterly unique event is debuting this month for those eager to escape ...

Experience Doraemon in virtual reality. That's the irresistible idea behind Bandai Namco's Doraemon VR attraction. The manga and anime character Doraemon is famous for having an "Anywhere Door" ...