To launch a new lipstick Clinique Pop, New York-based cosmetics brand Clinique has created a digital campaign and pop-up store event at a Roppongi Hills cafe. The #ootd_WITH CLINIQUE iPhone ...
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The new arrival in Tokyo will be surprised by the trains. We don't mean how efficient the transport system or its modest fares. Nor that the trains run more or less always on time. Or even the ...
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One of the big social issues last year was the rising usage of semi-legal drugs (dappo), what the police call "dangerous drugs" (kikken duraggu). Due to legal loopholes users did not face arrest for ...
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When we think of Japanese food we think of sushi, noodles and miso soup. But actually there's plenty of curry in the country's diet too, especially so-called curry rice, which is basically white rice ...
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Kirin has cemented its entry into the craft beer market with the opening on April 17th of Spring Valley Brewery, a brewpub in Daikanyama. Another SVB brewpub has opened in Yokohama. The name ...
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Self-indulgent geekdom gone mad or an inventive play on an otaku motif? A little while ago there was some buzz about a "flashing skirt" created by Kamakura-based Kayac Inc's Kiyoyuki ...
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We're not going to lie to you: Japan has a history of producing some pretty unusual beauty gadgets. Some are hi-tech, some not so. Much mocked it may be, the industry is never less than innovative ...
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Japan is the land of characters. Every town has a mascot, every brand its own cute figure. But while there is no shortage of home-grown characters, Japanese consumers also love to lap up foreign ...
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Japan has a declining birth rate but the toymakers are still trying hard to find new ways to entertain children in the twenty-first century. Here's a brilliant example from Takara-Tomy. The ...
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Get ready for Shibuya Beer. We already have Tokyo Black, made by the same people as Yona Yona, as well as Tokyo Ale. So why not a craft beer for one of Tokyo's most vibrant ...
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We think this might be one of the most original and ingenious beauty tools we've seen yet. And that's saying a lot. Japan is a nation that has produced a serious wealth of beauty items, from ...
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The Self-Assembly Shamisen is, as the name suggests, a shamisen instrument that you can build yourself -- and customize! The shamisen is surely the most famous Japanese traditional instrument. You ...
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Nail art is big in Japan. So is Purikura, the "print club" photo booths where you can take inventive shots with your friends. Combine the two and you should have a recipe for success. At least, ...
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Ten types of stylish wearable smart accessories designed by current female college students have been unveiled. The designs are the results of a project run in partnership between Recruit ...
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As we reported last May, the "cool/cold beer" trend has crossed over from actual bars and restaurants to home "toys". You haven't lived until you've tried Kirin's Frozen Beer at least once (for some, ...
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