Category: GO SEE

After taking over an underground concourse in Shinjuku Station to great success in March, Sanrio's Pompompurin character is back with another "huggable" advertising campaign to celebrate his 20th ...

Remember Makoto Azuma? He's the flower artist who launched bonsai into space. Now Azuma has got together with Fendi to create a unique flower shop inside the brand's Ginza store. Open until ...

Namco opens VR Zone Project i Can on April 15th in Diver City Tokyo Plaza, Odaiba, as a virtual reality technology entertainment complex. It will run until mid-October, offering head-mounted ...

Musician and fashion guru Hiroshi Fujiwara opened a new concept store, The Park-Ing Ginza, in an underground parking lot on March 24th. The parking lot is located underneath the Sony Building at ...

The past is a foreign country: they do things differently there. LP Hartley wrote those words as the opening of The Go-Between, a very English novel about very English themes. But the message ...

We've seen a lot of themed cafes in Tokyo recently but most are franchises with established merchandise and anime lines, such as Miffy or Rilakkuma, to name just two recent examples. Sega Networks ...

Until now there has been a relative lack of cat cafes (or their various spin-offs with dogs, owls, rabbits and more) in central areas. If you search, you can find some around Shibuya, Shinjuku and ...

We've seen some great "physical ads" in Tokyo recently, from a removable block mural to an interactive sound billboard and a scratchable poster. How about a "huggable" ad? From March 7th to ...

This article by Lily Crossley-Baxter first appeared on Tokyo Cheapo. I have never met a single person who didn't cry during that first montage of UP, and I hope I never do. Pixar has consistently ...

In the first such event space of its kind, the Miffy Cafe opens at Shibuya Parco's The Guest Cafe & Diner from March 18th to May 8th. Not surprisingly, the Miffy Cafe will serve up a host of ...

Rilakkuma Cafe opens in Harajuku as a temporary pop-up space from March 4th to April 10th. Needless to say, the venue itself (located at 4-28-28 Jingumae, Shibuya-ku) is fitted out in a Rilakkuma ...

Tokyo has a new art fair opening next month and its first hotel-based one since the demise of Art@Agnes in 2009. Art in Park Hotel Tokyo runs for two days from March 12th to March 13th, ...

NHK Symphony Orchestra is teaming up with music artists from across different styles and genres for a special concert on March 22nd at NHK Hall, Tokyo. As part of the celebrations of 90 years ...

Following the bubble-wrap-popping and building-block-removing promos for Dragon Quest, the latest interactive use of Shinjuku Station for a marketing campaign is the new PlayStation 4 game of "Attack ...

In a blatant attempt to attract women who like good beer, an event will be held on February 20th in Harajuku with bicep-baring male servers. Macho Craft Beer Bar features three hunky men who will ...