Author: William

Japan Rail knows how to attract customers. In between rolling out snazzy new bullet trains and other technological advances, it periodically customizes JR Yamanote Line trains to look like a ...

Glico's Papico ice cream has upped the marketing for its summer campaign and this apparently means appealing to the inner moe in every Japanese consumer. The frozen snack has relaunched with new ...

Toyota really did steal the show at the Tokyo Toy Show 2014. On top of their awesome Camatte Lab, which lets grown-ups see how a car works through driving a transparent vehicle and also allows kids ...

Toyota has once again collaborated with Znug Design to produce another fun Camatte booth for the Tokyo Toy Show. Following the Camatte's first appearance in the 2012 and 2013 editions of the fair ...

From the makers of share spaces Tabloid on bayside Tokyo and Share in Jingumae comes Bukatsudo, a new share space in Yokohama. "Pre-opening" on June 25th, Bukatsudo functions as both coworking and ...

Which is the human? Hot on the heels of SoftBank's announcement that it would begin selling humanoid robots and even staffing its stores with them, now comes a new exhibition at Miraikai, ...

Japan is in its third "lost" decade. Oh, and it is in the midst of a recession. What, didn't you notice? You'd be forgiven for failing to spot the signs, given the buoyant real estate market ...

There are already more than enough hotels in Shibuya, you might think, including the colorful ones behind Dougenzaka for, ahem, shorter stays. So we weren't too excited to hear about this new one ...

Idol unit BiS's latest music video is directed by none other than fashion legend Nigo. "Nerve" has been released as a collaboration with 2.5D and Vice Japan, and features the female idols partly all ...

Stores of SoftBank, one of Japan's three main mobile phone providers, will be staffed by robots, announced CEO and Japan's richest man Masayoshi Son at a press conference today in Tokyo. The ...

Have you spotted this red bus? Shiseido is currently running a big SK-II Bihada Pitera-rium Dock campaign where women can see their "future skin" in 20 minute counceling sessions. A special pop-up ...

Only in Japan? The Twittersphere in Japan has been discussing this energy drink, snapped by @kinoww. Energy drinks are commonly found in convenience stores and drug stores, and are typically a ...

Muji have created their first new model home in five years with the Tate no Ie, the "vertical house". It joins the Mado no Ie (Window House) and the Ki no Ie (Tree House). Not strictly prefab, ...

We were pointed to this neat Kickstarter campaign for Runbell. The project offers "frustration free urban running". As keen joggers ourselves, we certainly sympathize with its aims. Ever been ...

Local leading e-commerce market Rakuten opens the Rakuten Cafe in Shibuya today, a short five-minute walk from Hachiko Exit. While they have stopped short of actually offering a bricks-and-mortar ...