Author: William

Hakuhodo's latest in its series of HACKist creative lab prototypes is Pechat, a simple button-shaped device that "lets your stuffed animals chat". In essence, Pechat is a yellow button that ...

We've seen some great "physical ads" in Tokyo recently, from a removable block mural to an interactive sound billboard and a scratchable poster. How about a "huggable" ad? From March 7th to ...

The award-winning "ultra-technologists" teamLab have carved out a successful niche in digital art installations, working with the likes of Gucci and even Narita Airport. Their signature approach ...

The ludic Japanese Twittersphere strikes again. Japanese Twitter users like to play tag games where they post a picture of someone (typically someone famous or currently in the news spotlight) and ...

Opening March 5th, BnA hotel Koenji is "a project that turns the entire creative city of Koenji into an art hotel." Bed & Art Project's new facility is self-proclaimed as the "wackiest new ...

We've seen a real surge in interest in kendama domestically and overseas. As discussed in previous posts, the comeback of the traditional cup-and-ball Japanese toy has manifested itself as ...

If you want to see art in Tokyo, you can check out the city's near endless supply of events and spaces, such as the upcoming art fair to be held at Park Hotel Tokyo. Or you can go ...

Tokyo has a new art fair opening next month and its first hotel-based one since the demise of Art@Agnes in 2009. Art in Park Hotel Tokyo runs for two days from March 12th to March 13th, ...

Following the bubble-wrap-popping and building-block-removing promos for Dragon Quest, the latest interactive use of Shinjuku Station for a marketing campaign is the new PlayStation 4 game of "Attack ...

Shiseido has teamed up with photographer and film director Mika Ninagawa to make a Tsubaki-themed public bathhouse. The Tsubaki-yu celebrates the tenth anniversary of the Tsubaki haircare brand ...

Regular readers will recall the iDoll, a mini robotic doll prototype by Hakuhodo and Yukai Engineering. In another effort to promote the prototype and expand its commercial prospects, the ...

In a blatant attempt to attract women who like good beer, an event will be held on February 20th in Harajuku with bicep-baring male servers. Macho Craft Beer Bar features three hunky men who will ...

Yanagawa City in Fukuoka Prefecture has created Sagemon Girls, its new promotional video featuring over 1,000 performers. The formidable number of extras is the highest ever for such a marketing ...

The cheap yen has helped inbound tourism in Japan sour and nearly 20 million visitors came to Japan last year. Most are Asian, especially Chinese, and while they do come here to sightsee and eat the ...

A new film has been released in Japan challenging the anti-whaling and dolphin-hunting attitudes of foreign activists and filmmakers. Directed by Keiko Yagi, Behind the Cove purports to show the ...