Author: Japan Trends

Themed cafes and pop-ups are the new bread and butter of Tokyo marketing. Following Sega's Puyopuyo!! Quest cafe, the Sailor Moon cafe, and the Miffy cafe, this latest example turns to a foreign ...

It's the gift that keeps on giving: Tokyo's station billboard promotions. We continue to see interesting examples, especially in Shinjuku, from the "huggable" to the "scratchable". Many of ...

After dazzling Tokyo with his Running Christmas Tree last year, everyone's favorite gadget-creating foreigner is back with another inventive, gaudy device. Joseph Tame's latest project is ...

The return to Japanese TV screens last week of the 32-year-old unmarried TV "talent" Becky was a major event for the entertainment industry. Her homecoming after weeks of exile attracted 24% of the ...

Japanese fashion brand Trove has created a series of what it calls Wa-Robe items ("wa" meaning Japanese). The most exciting of these are three Star Wars Hanten, coming in designs featuring Master ...

The Financial Times has taken an interest in Japanese robotics and produced an interesting video highlighting recent developments. In particular, it examines the line that divides the socially ...

Japan continues to negotiate its evolving relationship with drones: fun consumer toys, provider of exciting new services, or dangerous tools for potential terrorists? For the upcoming G7 summit in ...

Japan's Snoopy craze is about to hit fever-pitch with the opening of Snoopy Museum Tokyo in Roppongi on April 23rd. As announced last year, the venue features exclusive exhibits of Charles M. ...

The Mori Art Museum opened the current iteration of its "Roppongi Crossing" series of exhibitions. Organized every three years, the exhibition is the largest of its kind in Japan devoted to ...

Forget digital campaigns. Right now in Japan there is a lot of buzz about how companies are coming up with exciting, interactive ways to advertise their products in stations and other public places ...

We first wrote back in 2014 about Babymetal's quest to conquer the world after they were covered by the online edition of UK fashion magazine i-D. At the time, the part gothic Lolita idols, part ...

Which Japanese fashion model do you look like? That's the tempting question asked by Dare Who?, a website that allows you to upload your portrait and then let it analyze and calculate your closest ...

Maker culture sites, fab labs and hackerspaces have been springing up all over Tokyo in recent years, offering designers (both established professionals and aspiring amateurs) the chance to share ...

We've seen a lot of themed cafes in Tokyo recently but most are franchises with established merchandise and anime lines, such as Miffy or Rilakkuma, to name just two recent examples. Sega Networks ...

Until now there has been a relative lack of cat cafes (or their various spin-offs with dogs, owls, rabbits and more) in central areas. If you search, you can find some around Shibuya, Shinjuku and ...