Author: Japan Trends

Shiseido Beauty Creation Center has announced the results of its street survey on female hair and makeup trends in Tokyo. It surveyed 300 women aged in their twenties and thirties between late ...

With the release last Friday of the first Japanese-produced Godzilla film since 2004, Godzilla is currently everywhere and anywhere. From a slew of new tie-in products to whisky products and ...

The top 2020 Tokyo Olympic and Paralympic Games sponsors have joined together to support the Japan team heading to Rio with a special branded Yamanote Line train. Sponsored by 15 companies, the ...

The Nintendo game character Kirby now has its own pop-up cafe and official store. Kirby Café and store opens August to September in Osaka, with a concurrent store opening in Nagoya's Parco ...

This summer, Tokyo is going mad for ninja (again). “The Ninja: Who Were They?” is an exhibition at Miraikan, a science museum in Tokyo, until October 10th. While ninjas might seem a better ...

Films have a habit of attracting strange marketing stunts, though this is quite an incongruous one indeed. Godzilla and whisky? Yes, Japan is the land of Godzilla and also the land of great ...

Earlier this year, we wrote about fashion guru Hiroshi Fujiwara's new project, The Park-In Ginza, a unique retail concept space located in the parking lot underneath the soon-to-be demolished Sony ...

This week, a major Studio Ghibli retrospective exhibition opens in Roppongi Hills, covering all of the studio's 22 anime feature films. The Ghibli Expo runs July 7th to September 11th, and ...

Last year we reported on a stunning series of concept mobility vehicles and musical instruments by Yamaha. Now Yamaha is back with more, though this time it is just their motoring arm. The two ...

After previous successes such as Infinity of Flowers with Gucci and Night Wonder Aquarium, teamLab has now teamed up with online retailer DMM and Fuji TV to create a new major summer attraction in ...

Monocle has declared Tokyo the world's "most liveable city" for the second year running. The magazine says: This city of 13 million nurtures a balance of hi-tech efficiency and traditional ...

Everything seems to be about tourism these days -- and how to cash in on the boom. This has led to foreign-language-speaking staff and tax-free counters at major stores in Tokyo. We reported ...

The virtual reality buzz in Tokyo continues to unfold. Following VR Zone Project i Can in Odaiba and Sky Circus in Ikebukuro, the latest virtual reality experience attractions in Tokyo are Zero ...

Have you ever wanted to be something you physically can't? Perhaps a world-class athlete? Or a top mountain climber? What about a member of another race? Moreover, an ultranationalist?! Go! Go! ...

Oh, dear. A big Japanese corporation has done it again: made a marketing campaign that is causing offense to some. Kirin is promoting its recently relaunched tea product Namacha with a new online ...